Mediacreate/Famitsu week ending Aug. 23rd

[WC4Life]

hiska-kun said:

Well, I wasn't referring to just you, but more in general.

And of course the impact is not that big. But PS4 had almost no releases the past weeks, and we can compare to how the console was selling in June without releases:

http://www.neogaf.com/forum/showthread.php?t=1065233

It was selling 10-11k in June without games, but now in August is selling between 14k and 20k depending in holiday periods. This +4k copies of difference are the impact that Bloodborne is doing.

Metal Gear Solid V anticipation? Yes, it's possible one-two weeks before its release, but not more than one month ago

I did some research. I still don't believe in a 40% weekly boost and I don't believe in a set number of 4k boost/week. I don't claim you do either, I guess you are talking August strickly with the 4k number. Anyway, here goes...

Media Create 2015

Week 24 -- PS4 10.822     (nothing special)

Week 25 -- PS4 13.850     (DMC4:SE, E3 2015)

Week 26 -- PS4 14.482     (Heavensward, new PS4-model available)

Week 27 -- PS4 18.171     (nothing special)

Week 28 -- PS4 15.779     (nothing special)

Week 29 -- PS4 24.266     (GODZILLA, Batman, Bloodborne promotion started)

Week 30 -- PS4 17.656     (Sengoku Basara 4, 2nd week of promotion)

Week 31 -- PS4 18.740     (Dragon Quest press event, 3rd week of promotion)

Week 32 -- PS4 14.619     (nothing special)

Week 33 -- PS4 18.503     (MGSV hype starts and gains 25p on COMG! this week which is a lot more it had done in the past)

Week 34 -- PS4 14.495     (MGSV hype continues)

 

After week 24, weeks 25-28 PS4 kept selling with the help of 2 smaller releases, E3 hype and new PS4-model. Week 29 Bloodborne promotion started and combined with the release of Batman, this is the week where I see the promotion really pushed PS4 sales a lot or was it all GODZILLA? Week 30 I believe the effect of promotion dropped hard, SB4 helped a little. Week 31 is all Dragon Quest, nothing else can explain why PS4 would be up. Week 32 even with the help of the promotion, is still 1k lower than week 28. This is where I believe the promotion stopped having a significant impact. Week 33 MGSV definitely had an effect, did MGSV marketing begin this week? Week 34 MGSV hype continues.

 

That's my take on the subject, very roughly. There are many different factors and I strongly believe those other factors far outweight Bloodborne promotion. All in all, it was still very great move from Sony to offer Bloodborne for free.