I think it might be worthy to note the developers sentiments regarding the game before the game has come out yet and compare it to Ready at Dawn's sentiments regarding The Order: 1886 prior to release.
Specifically, Ready at Dawn showed a great deal of bravado with their product prior to release, whereas Supermassive is a lot more hesitant and modest. They have specifically stated that they are unsure whether their game will be successful, but rather hope that the game will help move the horror genre forward.
Now, if you are completely cynical, this might actually be indicative that Until Dawn might actually exceed expectations. You could argue that Ready at Dawn was hyping up their game to encourage people to buy it without reading reviews. On the other hand, if Supermassive is being hesitant (and knowing that they have had reviewers do mock reviews of their game), they could be trying to imply that people should hold off on buying the game until they know more about it.
Edit: I also read Dualshockers a lot. Despite it being a pretty good source for technical details, it has an extremely strong PlayStation bias. I remember in the weeks up to The Order: 1886's launch, there were about ten articles a day for the game, evidently as a form of damage control. There was nowhere near as much coverage for Bloodborne (which is a masterpiece), and equally little coverage for Until Dawn. Just food for thought.
