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The "it doesn't equal loss of revenue" is not a legitimate counter to the problem of piracy. Because piracy isn't "theft," its illegality is not based on an unlawful seizing of goods on the part of the perpetrator or loss by the victim. It is copyright infringement. What matters is that tens of billions of dollars worth of copyrighted material have been distributed without the copyright holders knowledge or consent. Copyright laws protect the creators and/or owners right to exclusively permit the copy and distribution of their intellectual property. Whether pirating a copy can be proven to prevent a sale is entirely irrelevant to the illegality of the act; loss of sale can merely make matters even worse in a case. The act of piracy itself is q violation of copyright and that is all there is to it. The use of the term "theft" does not originate in law books but rather the belief people can't understand the concept of copyright infringement otherwise. That and calling it theft scares some people off. So this article and the discussions surrounding it are just a bunch of noise without meaning because at the end of the day it's a red herring and irrelevant to the legal issue at hand.