what about those millions of people who use a pirated copy of a game as a 'demo' that may or may not entice them to purchase the game?
how about everyone that played x game for free that they would never think about buying, then becoming fans of that franchise and buying every single game of that series from then on?
what about the word of mouth advertising gained by maximizing exposure to game x that gets several other people to purchase it as well? as in (dude, i tried yesterday game X and it's fuckin awesome, see if you like it so we'll buy it and play together with johnny)
let's discount all that







