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vkaraujo on 18 August 2015
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RolStoppable said:
kurasakiichimaru said:

If that's true then XB1 should've sold more than it has right now. Most people don't care about discounts that are coming in regions that they are not a part of.

Discounts only brings people who are on the fence about it but will ultimately buy one anyway. And even that was shortlived.

Sony got a lot of mind share with PSX. You won't find that with sales. PSX was a reasssurance that things are going well for PS4.

Firesales don't do that.

What regions are you talking about? Wait, don't answer that.

My original point was that the article is rubbish, and it really is. It greatly overstates the impact that game journalism has. Everybody with half a brain knows that Xbox has no chance of turning things around in mainland Europe, so at this point the only countries left to talk about are the USA and the UK, and it just so happens that Microsoft won the sales battle at the time of last year's PSX. The article wants to push the narrative that it is very important to have an event like PSX near the holidays, but in reality it barely means anything. Who needs reassurance when it's safe to assume that both PlayStation and Xbox will get virtually every major third party game? The more interesting question for consumers is how much they'll have to pay for the hardware and that's why Microsoft's holiday offers were a better strategy than Sony's PSX. The same is going to hold true this year, so what Microsoft should be advised to do doesn't have anything to do with hosting an event like PSX. The article is rubbish.

I get your point Rol, but i wouldn't say the article is rubbish.

It is indeed very hard to measure how PS XP affected sales, if at all, and i agree with you that good bundles and price cuts have bigger impact, but they are also more expensive. Also, once you made a discount it can hard to pull the price up again without making people hold until the next discount. If i remember correctly X1 sales have problems when they tried to pull it back to $400 (i could be wrong here, not sure about the facts).

I think feeding the news with your content is a very valid strategy, even if it lacks the power of a price cut/discount. It is also a broad one. Even if XONE can't steel back many territories from PS4, it still can lose by a bigger or smaller margin, so they shouldn't just give up on WW.