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NewGuy said:
Everyone keep in mind Xbone had an AWESOME deal at Best Buy this month ($500 bucks for a 40 in Samsung TV and Xbone). I expect MS to win August NPD.

Also keep this in mind, the best buy insider on neogaf had this to say.

Well. I don't know. It's not like we've stopped selling ps4s during this week. It's been a great promotion for them, but best buy is only 10% of the market for NPD and this is a single week sale limited to just us. Leading into this week we've had ps4 still was winning so far. We don't have a lot of preorders for the Madden bundle, though I'm sure it'll do something. 

This one sale is a solid boost, but it doesn't affect the trends for gamestop or Wal-Mart, the two monsters for market share on consoles.

It's hard to read into specific deals for us, as a result.