Phil Spencer: I honestly don't goal the team on how many units Sony sells

[CosmicSex]

Skeetys said:

celador said:

Interesting change from last year

What did he say last year?

"We are in it to win it."

Basically, they were comparing themselves to Sony... like everyone else is/was.  So, it makes sense that he realized that lowering the price for a temp boost that will not translate into a leadership position in the market is futile.    Meanwhile, reducing revenue does nothing to sustain the brand.   Pretty straightforward stuff here.