Phil Spencer: I honestly don't goal the team on how many units Sony sells

[CosmicSex]

So basically he admits that they can't beat Sony and thats okay. He also admits that a price drop doesn't make sense if it only boosts things in the short term. It also reeks havoc on Revenue YoY which is why you are beginning to see higher priced SKU... even a $500 Halo Xbox One bundle.