Until Dawn feels like a game that a lot of people will buy digitally. I don't know why it feels like a digital title to me, but it seems that way. Sony may be hoping for word of mouth and good reviews. If the game gets better than expected reviews (in the 80s is better than I expect) then it might get that word of mouth thing going with decent sales in September. Releasing on 25 August, if Sony is angling for a good reception from early adopters and positive reviews then I would expect it to possibly not appear in the NPD top 10 for August.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix