Amazon US August monthly bestsellers and general Amazon based discussion

[Nuvendil]

endy.G said:

Nuvendil said:
I'm still surprised that people are still surprised at (and some still denying) the importance of the CoD DLC timed exclusivity plus marketing deal for PlayStation. Why do you think MS held on to them for so long? It's one of the biggest franchises in mainstream console gaming, of course it's a very big deal.

edit: sorry it was not a 5 year deal
it was a 5 year extentions

http://investor.activision.com/releasedetail.cfm?ReleaseID=479305

 

the whole deal was 6 years. 1 intital year and the 5 years extention

Uhm.  Looking at that article, the deal extended in 2010 was entered into in 2009 and the extension ran to 2012 at which point it was apparently extended to 2014.  And each of those deals/extensions probably cost and exorbitant amount of money.  My point still stands; Microsoft didn't spend all that money for the giggles.  They did it because they wanted to leverage the popularity of CoD to bolster their power in the console space.