Phil Spencer: Sony buying third party games, all to do with money, not market share

[DonFerrari]

IamAwsome said:

WC4Life said:

I'd agree if it was still last-gen but not current-gen. The reason is Europe and ROTW. In NA it does not matter so much whether COD is PS4 or XBO since both have a lot of presence. However the situation is completely different in Europe and ROTW compared to last-gen. X360 actually had significant presence in these territories but current-gen XBO has lost marketshare so much that in many countries COD-marketing would go to waste completely. The amount of exposure COD-franchise will get by teaming up with PS4 is on a totally different level worldwide. Also Activision wants to sell as many DLC as possible and as fast as possible. Activision surely don't want to delay majority of userbase to purchase DLC, they want to take their money right away. This of course assumes PS4 will have the majority and I strongly believe it will because the install base difference is so huge now.

Then there is another point which is not related to marketshare. Halo 5 is coming and MS will give H5 gigantic push. COD-marketing being XBO would compete directly with H5. Now MS can use the saved COD-marketing money to promote H5 instead.

This is a good post. I've never thought of this from a European's perspective.  I think I do sort of understand the marketshare arguement for European countries now. So COD isn't huge in Europe like it is in NA? I guess the marketshare arguement depends on the game. It makes me wonder why EA still markets FIFA on Xbox despite the game selling a lot more in Europe and on PlayStation. 

Loads of money