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Protendo said:

I hope gamers realize if Marketshare doesn't matter, he just said that Microsoft is not letting the Xbox division tap into the warchest. So much for those infinite powers of the Microsoft warchest rumors. That leaves more doubt than marketshare.

You can't have it both ways. Either market share matters, or Microsoft is pulling the reins on the Xbox divisions budget.

Or maybe they never spent or planned on spending infinite amount of money on Xbox division. They're doing business after all. Strong lineup for holidays and couple of deals made + plans on focusing 1st party.. Maybe no need to pay alot for COD.