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IamAwsome said:

He is right to a certain extent. Marketshare is one factor, but it's not the factor. Let's not pretend that publishers plaster PS4 logos all over games for free because that isn't the case. Bigger marketshare can certainly grease the wheels in some cases, but it doesn't actually guarantee anything. If marketshare had such a big influence then you wouldn't see the XB1 getting any exclusive marketing deals or exclusive indie games. Same with the PS3 last gen, and Xbox/GCN before that. An indie game like No Man's Sky going exclusive would proably be influenced by marketshare, but a major western AAA game like Mass Effect suddenly becoming exclusive to PS4 would obviosly not be influenced by marketshare. Titanfall, ROTTR, SF5, and DR3 are all unique situations. The jury is stil out on the FF7 remake..

Marketshare influences some games, but not all.

Call of Duty's marketing deal changing platforms was likely not influenced by marketshare because the game is big enough for people to know that it will be on every console no matter who markets the game, i.e, you won't fool people with ads like this.

OTOH a game like the Kingdom Hearts HD Remix being exclusive to PS3 was definitely influenced by marketshare because the PS3 is bigger in Japan. The same thing applies to Disgaea, and all of those niche Japanese PS4 exlcusives.

And then you have Assassin's Creed which was marketed on PS3 last gen, on Xbox One last year, and will be marketed on PS4 this year...

CoD deal was definitely affected by marketshare.

There is no doubt about that.

Activision will go always to the bigger userbase... that is why it was easy to Sony finally have the CoD deals.