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A while back people were saying MS should drop these exclusive marketin deals because it's not worth it... Now they change their approach and people are coming up with all kinds of theories and state them as facts. Maybe there wasn't need for these deals for COD and AC for example, since they have Halo 5 and RotTR releasing. And don't they have marketing rights for Fallout 4 too? Next year things might be different. Let's not overreact to what he is saying.