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Well, at least exclusives that already released or are near final probably where out of that market share thingy.

Because when Sony made the Bloodborne deal no one knew how it would turn out. And when Sony and Capcom made their SF V deal it was probably the same, because that might have been at least two years ago.

As for deals that are made right know, i can't really believe install bases don't matter. I'd bet they do make some nice projectcions and estimates where install bases willbe at the release and that this affects the price of those deals.