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Phil Spencer is a likable guy, but I'm starting to feel that he's simply paying lip service to Xbox fans.

He says his strategy is more about "first party franchises, and investing in franchises we own" and "we should be pushing harder on genre and control" but I see very little evidence of these strategies.

Halo Wars 2 is a step in the right direction, but I want to see Spencer and company follow through more completely on these ideas.