| Shadow1980 said: The "they don't need to cut the price" argument makes no sense. The PS2 was far more dominant than the PS4, yet it received a price cut 19 months after launch (except Japan where it got one 15 months after launch). I think the PS4 will get a $100 price cut this year for two reasons: 1) Except for the Wii, no major console released since the 16-bit era has gone more than two years without a price cut. 2) Except for the 360, no major console that launched at $300 or more received less than a $100 drop for its first price cut. |
I like to read your posts, because you are very knowledgable about sales. But I think that this generation cannot be judged based on previous generation patterns.
Today, people have become used to paying a premium for their technology/entertainment. In 2001 or even 2008, consoles had to cut prices to bring in new customers, because $300-400 was perceived an expensive investment. But today, when we have people willing to pay $300-400 (or more) every year or every other year for a new phone, tablet and similar, the idea of paying $400 for a console that will last you 7-8 years is not that preposterous.
There is no pressure to cut prices because people are used to paying even more than this. They will have a price drop when they see a drop in demand, and not because history dictates it.
