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After people get these digitally as part of the BC they will then make some money on DLC as people who never played them may want to play the DLC and grab it when MS teases it with a deals with gold 50% - 75% off all season passes, There could also be many who bought them day one before but pick up the DLC that was added after they got rid of the game. It's a win/win keeps fans happy and will tempt more people to buy Ultimate Edition as well as brings in some extra revenue from DLC.