Marketshare doesn't matter if a majority or large portion of game sales take place in a territory where the consoles sell a lot closer. See: Fallout 4. You think Bethesda cares if PS4 is outselling Xbone worldwide by whatever the margin is (just checked, +10.7 million or so if VGC is correct), if a majority of the sales come from the US where the gap is a million or whatever? Furthermore if you're talking about a CoD or Destiny type content deal where the new content is just delayed on the other console, that's nothing obviously compared to the amount of money that would be required for a Tomb Raider/Street Fighter V type deal.
We've already seen a very large push by MS this gen towards unique IP's that they own as opposed to third party deals. Plus a sizable increase in studios recently to expand their studio. Maybe, idk, the guys from last gen are gone and there is new leadership at Xbox with a different vision? Or maybe it doesn't take nearly as much money to make exclusive content deals as some here believe? Last gen the 360 sold almost 20 million more than PS3 in the US and yet Sony still got exclusive content/timed exclusive deals for games that sold most in the US. So it either doesn't cost as much as some think or Sony blew shit tons of money on turds like Medal of Honor, Ass Creed, etc.
I'm siding with the idea that the math is off from some ITT. Publishers love money and know that little pieces of content here and there don't sway sales much. Clearly it would take a ton of money to completely buy a game, for either company.
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