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DS: ~66% of market. Massive hardware sales, Massive software sales, Competitor has a chance of taking sales and mindshare. Performance is par to sub par.

3DS ~85% of market. Good hardware sales, good software sales, competitor has no chance of taking sales or mindshare. Decently strong performance.

 

In the 3DS case sales are safe and and still get good profitability. In the DS situation you get massive profits, but has a chance of volatility.

 

Nintendos next handheld should be? Cheap lovv performance and profitable out of the gate? Moderately cheap, good performance, and profitable after 3.0 attach rate?

 

what are your thoughts? I think it is risk vs reward here. DS situation is better imo.