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When it comes to graphical prowess, part of me thinks that it has less to do with Microsoft's developers' technical prowess, or what they want to do with their games' graphics, and much more to do with how PlayStation first party developers handle their games' graphics. More specifically, I think a lot of it has to do with how PlayStation first party games have a masterful use of cinematic camera and cinematography in general. I don't think it's that much of a stretch of the imagination that PlayStation developers' strong grasp of cinematography is in part due to the fact that Sony owns a major motion picture production company.

I really think Microsoft (and AAA PC games as well) would be much more graphically impressive if they decided to copy Sony's ability to use cinematography to make certain in-game set pieces look fantastic.