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Microsoft and the Xbox brand has one problem in my eyes overall. They lack diverse, original exclusives and they whore out all of their existing exclusives until you end up with rehashes of the same IP numerous times every few years. The rest of their games can be played on other platforms (PC and generally Playstation systems) and only when Sony shoots themselves in the foot can they obtain these these types of third party games exclusive.

Last generation was essentially :

- Halo
- Gears of War
- Forza
- Fable
- Generic shooter

Rinse wash repeat. One of those four games was their biggest game every single year.

They don't invest in first party studios, they just throw money at a problem. They don't foster a culture of creativity or art. Something that Sony does do. (See Flower, Journey, Heavy Rain, Little Big Planet etc). Why invest in a Microsoft system when a PC or PS system would provide me mostly similar options and often time better options overall in multiple genres?

Microsoft --- If they operated more like Sony and fostered development and creativity would easily be the top console. They just can't change because it's how the company is run.