Burek on 26 July 2015
They need to make it even more child friendly, pack it with a lot of kiddie games, toys and trinkets, and make a very cheap buy ($99-149) that has power as much as a good phone, as kids don't really care about graphics.
Market it a lot towards parents during Christmas, maybe with a gimmick toy like Furby or Tickle Me Mario and watch it fly off the shelves. They already have a lot of child-friendly mascots, they should focus on their strengths.
