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Funny, I don't remember anyone complaining when Sony had:

Guerrilla Games be a Killzone studio for 9 years.
Polyphony be a GT machine for 9 years now and really for like 16 years now, theyve only been able to branch out from racing games to make... a motorcycle racing game
Naughty Dog be a Jak studio for 5 years (in which time they pumped out 4 games) or an Uncharted machine for 5 years (3 games). And now back on it with an Uncharted collection and Uncharted 4
SSM has been a GoW studio for over a decade. We just saw a GoW 3 remaster and they're working on GoW 4. And Sony canceled their apparently very good new IP. Hmm.

I'll bump this thread in 9-10 years if 343i and The Coliation and Turn 10 are still making games for the same franchises. Because it seems pretty much every console company has the same devs making their big hits again and again yet people ITT seem to be singling out MS for it as if they're doing some terrible thing LOL.