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they need to do good first party games, they are able to do
not desperately try to build an own game / Franchise, just to compete in special genre

it's totally fine, to get thrid party devs on board and use just money and development help, instead of building an own studio and take the risk for an new ip
Microsoft don't need an Driveclub or The Order 1886, just for the reason some mad Gamers can't shout about moneyhatting...

im glad they went for tomb raider and didn't build a bad uncharted clone, who would fail commercial and critical expectations