I think what happened is obvious. It makes sense for Square to clarify the ambiguous platform/release dates info as this helps get rid of PS4 hold outs.
Like any timed multiplat, Square chose this deal because they figured that combined the exclusivity, extra Microsoft marketing, extra cash, and being held up to Uncharted in the press, would all help sales/profits.
Now that Uncharted has moved part of that plan doesn't work; as it can't be compared against a game that isn't releasing against it. Combined with what is shaping up to be a really busy holiday season (they are launching same day as Fall Out 4!), and they are probably afraid of being lost in the shuffle. I would bewilling to bet the game isn't trending so well and/or has low early buzz/pre-orders, thus the need to revise the messaging plan.
On a personal note; I'll prob buy it for my X1 this fall and then again on PS4 if it ends up the superior version and the price is right.
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