SEGA: "We are dedicated to becoming a brand you love and trust again"

[Samus Aran]

Xxain said:

Atlus is a very popular Japanese developer but their IP's dont come close to touching FF,MH ext.

Explain that.

You were talking about publishers, not developers.
And Atlus is not the best Japanese developer/publisher( their mother company, Sega). Maybe on some hardcore gaming forums, but that's not representative for the whole gaming market.