Of course Social media was all abuzz with OMFG FFVII remake and / or OMFG (in a good way) Shenmue 3 and / or OMFG (in a bad way) Shenmue 3 Kickstarter!! Probably a lot of that didn't mention Sony or PS4 directly , which means despite being strongly associated with PS4 it wouldn't get swept up in a data mining operation on which to base a "who won" claim.
Also not all chatter is positive chatter. I bet when MS announced DRM for discs on Xb one that caused a large social media stir, but it didn't help Xb one with its future sales at all.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
