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Yes. There's still probably at least half a million Sega fans from the old days that would buy into this at the 400 dollar tier immediately. I actually think it's quite feasible. They just need a solid business plan - aim squarely at the hardcore and position yourself as an elite console. Forget shops, sell just via their own site. Make 50-100 dollars per console sold and release loads of games, including a subscription service where you can play all previous generation games for $x per month.