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kingofwale said:

ALthough if it is true.. 200 dollars add-on might just show people the true value of having PS3?

 Yea, it's a no win situation for MS to add the BD player.

 It will have to be either $200 because of the cost of BD, or a lot cheaper. If it's a lot cheaper, that means the cost of parts have dropped, and Sony can drop the cost of the PS3.

It will hurt more then it helps. It would sell well to all 360 owners, but new buyers will now have direct comparison when at the store, and I think it would actually drive more PS3 sales then 360 sales.