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Chasesdaddy84 said:
I forgot YouTube did ads. Occasionally I will watch on a device that doesn't have ad block installed and it's usually the most excruciating 10-30 seconds of my life. Luckily that only happens about once a year.

This mirrors my experience.

At least with TV I can mute, get a snack or tune out (either literally by changing channel, or mentally tune out) but with a video on demand service I clicked with the intention of watching it then and there.