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The_Sony_Girl1 said:
pokoko said:

Yes, they've tried quite hard in the past.  They've bought plenty of Japanese exclusives over the years.  Bill Gates was the keynote speaker for the very first Xbox TGS appearance.

Did he speak Japanese?

No, it was translated as he spoke.  They also showed clips of NFL Fever 2002, which is hilarious.  Some people say he offended the Japanese by turning the keynote into an extended Xbox presentation, which in turn resulted in a negative first impression.  Kind of a theme for the Xbox brand, it seems.