Because Nintendo's main benefactor on home consoles is its first party software which it could double/triple on a more successful platform/multiple platform
Microsoft means to succeed is through third party license fee's, XBL subs, apps etc which require a hardware platform (Xbox). The Xbox as a platform is bigger then just gaming for them as well. They've poured billions into it and it wouldn't make sense to quit it until they've made a suitable return or are continually loosing tons of money with no hope of profit
Nintendo however has already reaped the reward of their console brand and its now on decline, with software being their main profit centre why not cut the burden of hardware?
Regarding the actual question, if Xbox 10 fails to grow the userbase from what X1 is achieving, I think that will be Microsofts last physical console. But then again, if its sustainable, then they have no reason to drop it. they'll likely reduce it to a windows 10 streaming or media box
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