OnlyForDisplay on 08 July 2015
| binary solo said: I'm not really sure why they thought associating the game brand with movies and videos was a good idea. Even assuming 85 million active owners of Xbox 360 at its peak that is a tiny tiny fraction of people who listen to music and watch videos. So trying to appeal to non-gamer music and video consumers using a well known game brand seems pretty counter-productive. I can see why MS would not want to try to establish a whole new brand. But non-gamers really don't want to associate themselves with game brands. Game brands do not have any sort of cool factor outside of the gaming community, they have a nerdy-geeky, uncool factor to them. But Groove? Seriously, a term from the 60s and 70s for the music app? That sounds bad too. |
Indeed Binary-San. The 360 was a gaming machine first console before it was a reliable media system. Microsoft was bent on making the 360 a gamers first console and they succeeded (sans some Red Ring Of Death issues).
" It has never been about acknowledgement when you achieve something. When you are acknowledged, then and only then can you achieve something. Always have your friends first to achieve your goals later." - OnlyForDisplay
