How MS could take a chunk out of Sony's sales this Holiday!

[Pionner]

CosmicSex said:

MoHasanie said:

Wait, $299 for the PS4? Sony isn't going to give it a $100 price cut so soon. 

I definitly agree and don't expect a price cut at all really.  What people fail to notice is that Sony really doesn't need it.  Also, Xbox One can be more competitive this way and that keeps the industry healthy.  One quote that Sony's UK boss said "No one wins a race to $0".  Sony doesn't want to wipe out the Xbox One with overly aggressive pricing either because that will only contract the industry.    Even Yoshida said that the industry is at its best when there is "healthy" competition.   There is no way Microsoft wins this holiday, but at the same time, there is no reason for Sony to be that aggressive either. 

The new 1200 model uses cheaper parts. It has already been released in Japan. That alludes to a price cut. Verendus on neogaf has confirmed there will be a price cut this year. He even mentioned it again in the Dragon Quest Builders thread.

Just because Sony "doesn't need" one doesn't mean they won't or shouldn't do it. That's how you gain market share and bring more consumers in your ecosystem. They dropped PS2's price in under 2 years and that's when they were far ahead of everyone else. There's many reasons for a price drop man.

And please stop with the competition is good nonsense. PS4 is number 1 because of competition. The market has responded. Same they did for PS2 and that was one of the best generations ever.