How MS could take a chunk out of Sony's sales this Holiday!

[CosmicSex]

MoHasanie said:

CosmicSex said:

I definitly agree and don't expect a price cut at all really.  What people fail to notice is that Sony really doesn't need it.  Also, Xbox One can be more competitive this way and that keeps the industry healthy.  One quote that Sony's UK boss said "No one wins a race to $0".  Sony doesn't want to wipe out the Xbox One with overly aggressive pricing either because that will only contract the industry.    Even Yoshida said that the industry is at its best when there is "healthy" competition.   There is no way Microsoft wins this holiday, but at the same time, there is no reason for Sony to be that aggressive either. 

Exactly. And unlike MS, Sony actually needs PS to make money not just breakeven. 

Well, in the business world, please undeerstand that making money is something that is always better than not making money.  No company is going to operate in a fashion that indicate that they don't want money. Running negative margins is never good. Ever. It may be necessary to increase attach rates but on its face it is not a "good" thing.

Also, Sony doesn't need to use the PS4's price to generate money.  This is just suppy and demand.  The goal should be to price your product at the max price that doesn't impact demand.  In other words, there is absolutely no good reason for them to cut the price.  There would be nothing noble about Sony forgoing profit even if the company had more money than Microsoft.