I'm not really sure why they thought associating the game brand with movies and videos was a good idea. Even assuming 85 million active owners of Xbox 360 at its peak that is a tiny tiny fraction of people who listen to music and watch videos. So trying to appeal to non-gamer music and video consumers using a well known game brand seems pretty counter-productive. I can see why MS would not want to try to establish a whole new brand. But non-gamers really don't want to associate themselves with game brands. Game brands do not have any sort of cool factor outside of the gaming community, they have a nerdy-geeky, uncool factor to them.
But Groove? Seriously, a term from the 60s and 70s for the music app? That sounds bad too.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
