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The thing that many people don't understand about minimizing your carbon footprint is that its not that hard and usually involves choosing option B instead of option A (such as Compact fluorescent light bulbs, buy biodegradable goods) or altering your lifestyle in a very minor way (recycling, keeping your home at a lower temperature in winter (wear a sweater) and a little hotter in the summer, fixing air and water leaks, driving less and carpooling and eating less meat).

This way people get to CHOOSE (freedom) to adopt environmentally friendly behavior when and as they want to. If too many people wait to make these changes, then they might have to be imposed by governments in order to contain the possibility of major disasters.