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This is simple, becauase it always was a big deal. Already in the era snes, 3rd party games were a big deal and important for a big sucess. After the ps2 era, in my opinion sony made a big mistake, because of there big domination on the hardware front, they thought they could it do without, even worse the made an very bad price for the ps3...but with the ps4 i think have gone back to the roots and they know that 3rd party games are very important to have exclusive