That's what happens when you give your adversary +6 months without a new competing product.
Performance is important, but for non savvy consumers, something new is better than something old. And while the 970 is also a very good card, the 960 is an excellent example of this.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.