Peter Moore recounts $1.15bn Xbox 360 Red Ring of Death saga

[SvennoJ]

sethnintendo said:

spemanig said:
Good on them for taking the necessary steps to protect the brand. RRoD should never have happened, but the customer service offered afterwards should be commended. It's nice seeing this insight.

But fuck, they lost a lot of money there.

Idiot consumers probably saved them millions though.  I know of a few people that just went and bought another 360 even though they could send their broken one back. 

In my case I bought extended store warrenty as there were already widespread reports of failures and still complete denial from MS. After my 360 died again the store replaced it, yet the warrenty didn't carry over.

Maybe they saved the Xbox brand, yet I'm probably not the only one that was hesitant to buy an XBox One on release. It made the choice to go with ps4 first a lot easier. Currently I still rather wait for a slim redesign XBox One. Once burned, twice shy.