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Slarvax said:
Imagine they put up something like the Virtual Boy: Destined to fail. Even though it failed, there were still 2 million people that bought it. Of those 2 million, I'd say close to 100k would be willing to crowdfund it. That's why I believe this is a bad idea.

No matter which product or cool idea some employee had, there will always be a bunch of people that think it rocks and it should reach the market... the problem is that those excited fellas don't understand the market. In my opinion, you can't trust the consumer on what they think is cool for the market.

In fact, if your cool product wasn't approved or something, there is a reason for that. Isn't someones job to analize if there is a market to sell some products? Will they get fired/replaced by this?

That's why they vote with real money and  not just with  numbers on papers (marketing research)  , market research will be more simple because people actually willing to do this and prove with their money. It just a new form of marketing research but with just less risk, i agree with u that we cannot trust consumer on what they think, but if a lot of people already willing to buy with money then is more then enough to prove that there is a market and projected for bigger project. I think there will some minimum number on how much money should determine the product will get green light.