pokoko on 02 July 2015
Reminds me of a story from a former Amazon executive about when she was relatively new to her job. She messed up in a way that was going to affect how fast customers got their products. She proposed a cheap way to fix the problem but that's when Belzos and everyone else got angry with her. The message was that they would fix the problem as quickly as possible with the least amount of inconvenience to customers as possible, no matter how much it cost.
A brand takes years to build but screwing up can bring it all crashing down overnight. If they had not reacted as they did, Xbox might never have made it past last generation.
