Sony launches crowdfunding platform

[generic-user-1]

Lafiel said:

generic-user-1 said:

if those were ready for production, why should sony not fund a overpriced watch?  they can make alot of money with that even if they just sell 500k ww.

they can lose a ton of money with that if they make a decent marketing push and produce 500k, but only sell 50k

that's why many products that go far in R&D or even get to "production ready" status are rejected production if market research indicates low consumer interest

they just fear about making not enough profit with this investment, a stupid fear as long as they are making smartphones.