| generic-user-1 said: if those were ready for production, why should sony not fund a overpriced watch? they can make alot of money with that even if they just sell 500k ww. |
they can lose a ton of money with that if they make a decent marketing push and produce 500k, but only sell 50k (at full price)
that's why many products that go far in R&D or even get to "production ready" status are rejected production if market research indicates low consumer interest
production and marketing costs are usually much higher than R&D costs (unless it's cutting edge tech) and with this website they can simply organize a profitable low production run without having to pump much money into marketing - additionally there is a small chance the product goes viral and ends up in full-scale production afterwards (in which case the people in the small production run probably paid a bit more then it retails for later on)
