pokoko on 02 July 2015
Now, this is very interesting. How much I like it will depend on what happens downstream but the concept is pretty nifty.
Usually, your R&D people come up with stuff all the time. It goes up for approval and a lot of stuff gets turned down for being too much of a financial risk or for not projecting enough ROI. This is a normal process. We will probably never get to see a lot of cool might-have-been projects that got culled, not because they weren't awesome, but because some businessmen did not think they'd make the company enough money.
This has the potential to shift things a bit and allow the consumer to decide. That's intriguing.
