Sony launches crowdfunding platform

[Hynad]

Pipedream24 said:

Hynad said:

To gauge interest. They're not asking people to cover their entire $5b R&D annual budget (lol).They're trying to make that invested money go where the market's interest is. Meaning they will end up investing in ideas that people are actually interested to buy, instead of wasting it all on stuff that never go passed the concept form.

Most companies already do this. It is called marketing research and they fund it themselves.

Marketing research is a very hit and miss science at best.