Sony launches crowdfunding platform

[Pipedream24]

Hynad said:

JOKA_ said:

uhhh....yes.  Sony has the money to do research and development for these products.....but instead they are asking for the consumers to put the cash up first

To gauge interest. They're not asking people to cover their entire $5b R&D annual budget (lol).They're trying to make that invested money go where the market's interest is. Meaning they will end up investing in ideas that people are actually interested to buy, instead of wasting it all on stuff that never go passed the concept form.

Most companies already do this. It is called marketing research and they fund it themselves.