I can't believe people actually think this is a good idea. Do people not understand they are giving money to a company and providing them the opportunity to generate revenue with absolutely no risk? I am all for supporting companies that provide great products but there is no way in hell I am funding their R&D so they can turn a profit. Absolutely ridiculous.
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Funny thing is I bet you are the same person that calls pharmaceutical companies evil for not funding cures for diseases with limited field use. To explain further, they cannot justify funding the R&D themselves because there is no guarantee that it will payout
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You shouldn't assume anything...as the old saying goes, you make an ass out of u & me ;) I have been an entrepreneur for the better half of my life. I have had some great successes and some miserable failures. That's the risk of doing business. There already is a form of crowdfunding that provides individuals with a potential return on investment, not a product. It's called the stock market.