Sony launches crowdfunding platform

[sabvre42]

bunchanumbers said:

onionberry said:
crowdfunding for big companies is stupid as fuck and shame on you if you support that specific idea, there, I said it.

I have to agree. I think that a giant multibillion dollar conglomerate starting a crowd funding platform for their own devices is really shameful.

Why? Seriously -- Why?

What is wrong with a company using a system to determine interest in a product in exchange for guaranteed access to that product? They aren't asking for charity... you get a product in exchange. In contract law the money: product is considered valid consideration.

 So again -- Why? Whats wrong with this?